Making Money off Blogging, part II

If you're planning on getting into blogging so you can make wads of money, you'll probably be less than happy to see what Fake Steve Jobs has to say about blogging.

"For two years I was obsessed with trying to turn a blog into a business. I posted 10 or 20 items a day to my site, The Secret Diary of Steve Jobs, rarely taking a break. I blogged from cabs, using my BlackBerry. I blogged in the middle of the night, having awakened with an idea. I rationalized this insane behavior by telling myself that at the end of this rainbow I would find a huge pot of gold."

Turns out, the blog wasn't the cash cow he thought it would be.

"I never made enough to quit my day job. Eventually I shut down — not for financial reasons, but because Steve Jobs appeared to be in poor health. I walked away feeling burned out and weighing 20 pounds more than when I started. I also came away with a sneaking suspicion that while blogs can do many wonderful things, generating huge amounts of money isn't one of them."

Read on here.